Punch To Face

PTF in action

This demo video was made using Artificial Neural Networks and recordings kindly provided by Fight Nights Global.
In this video we demonstrate our current techniques as well as some kicks we are working to roll out in the near future.

What we can do in the nearest future:

Research stage:

Virtual advertising

Simple gamification

Animated 2D virtual ads

Visual effects

3D infographics

Animated 3D virtual ads

3D reconstruction

Advanced gamification

Fight analytics

Simple gamification

Many of MMA fans also enjoy playing fight games and would appreciate some of the game features appear on live airings and replays of MMA fights. We can use the information on position of fighters in the video frame to add things like animation of fighter`s name or adding rotating circles around fighter`s legs. We can also add health bars or any other game-like 2D or 3D animations

Virtual advertising

We are able to replace any advertisements on canvas, walls or any other place in the cage. The technology enables new options for targeted advertisement, including differentiation based on geography, age or other viewer characteristics.

Animated 2D virtual ads

Ads on canvas and cage posts are static, however, our replacement technology can change animated 2D advertisements on planes during the fight. Such ads can entertain viewers and attract new ones. All we need is a video of an ad and we would overlay it on canvas or cage post’s planes.

Animated 3D virtual ads

Thanks to our algorithms we can find out everything about the video camera based on the movement of logos on canvas and cage walls. Considering this information, we can put any 3D objects anywhere inside the cage. More important, it will not look artificial. Thus, more advertisements can be put inside the fight scene bringing even more advertising revenue.

3D infographics

Other than for advertisements, our 3D technology can also be used to present some fight-related facts in a more exciting way. 3D donut bar chart rising from the edge of the canvas or heat maps of punch placements on the rotating 3D model of the human body - these options are limited only by the imagination of the designer.

Visual effects

Our technology allows us to put any 2D or 3D animation anywhere on the scene and our abilities are not limited only by advertisements or infographics. MMA fight is, first of all, a show, and our technology can make this show more thrilling, exciting and engaging. Sparks flying from fighters gloves, thunders inside the cage or flames coming from fighters bodies - everything is possible with us.

Fight analytics

We are currently doing research on pose tracking, and once the research is completed, we will be able to collect very useful data on fighter movements. This data can be used to measure the speed of kicks and punches, or even to detect mistakes in fighter techniques. Pose tracking will definitely improve the training process of MMA fighters, it will also provide more interesting information to entertain loyal followers of the sport.

Advanced gamification

Information on fighter poses would also expand our possibilities on the gamification front. Knowledge of positions of fighter’s joints will allow us to precisely classify different moves and to add appropriate visual effects. We can also use this information to be sure that our animations precisely follow the movements of fighters, opening up even more options for a designer’s imagination.

3D reconstruction

The Holy Grail of the Punch-To-Face project is a full 3D reconstruction of MMA fights in Virtual Reality. We work on recreating 3D models of fighters and giving them the ability to copy real fighters moves precisely. When we achieve this goal, there will be an opportunity to watch the fight from any perspective, even from the referee’s viewpoint or fighters themselves. It will take fight replays to a whole new level.

What we can do in the nearest future:

Animated 2D virtual ads
Simple gamification
Virtual advertising
Visual effects
3D infographics
Animated 3D virtual ads

Research stage:

3D reconstruction
Advanced gamification
Fight analytics

With our 2D and 3D virtual advertisement technology, we open up new horizons in advertisement targeting and placement.
Our ad replacement technology allows us to integrate static and animated ads on the fight canvas and cage walls. Therefore broadcasters can demonstrate customized advertisements to viewers. And our technology provides more place for advertisements. Moreover, we suggest an animated advertisement, that is catchier and will have higher conversion rates. Finally, more creative 3D advertisements may actually improve user experience making the fight show more entertaining.
Our technology can make MMA broadcasts more exciting and engaging using a wide range of visual effects and game-like 2D and 3D animations.
MMA fights are, first of all, a show and its main goal is to entertain the audience. Viewer experience will definitely become more exciting with our visual effects, 3D infographics and creative advertisement. This improvement can attract new followers and make the watching more interesting for subscribed ones.
Our approach has minimal equipment requirements.
The existing approaches to creating visual effects usually do not work in real-time. Also they require very expensive special equipment. Using our way you do not need to install new cameras or any other equipment. All we need is access to existing cameras and information about physical characteristics of a cage.
Our research team with applied Data Science experience in finance, retail, and tech industries continuously works on new features and products.
Our main goal is a full 3D reconstruction of MMA fights in Virtual Reality and our researchers work hard to bring us closer to its achievement. Current research focuses heavily on pose tracking and reconstruction of 3D models of fighters. With every breakthrough in our research, we will be able to create more products and features, creating more value for our investors and customers.
We work closely with computer vision experts from Open Data Science (ODS.ai) community and grateful for their community support.
In particular we are grateful for the expert advice and volunteer work of community members, which include Kaggle Grandmasters and employees of top research labs and tech startups. We help volunteers to get practical knowledge of Computer Vision and Virtual Reality, while they provide us support with our projects. We would never get this far without their participation.

Contact

We are looking for partners to cover our backs and accelerate our growth! If you are interested in collaborating with us, please, send us an e-mail to the following address:

welcome@punchtoface.com

If you like what we are doing and want to express your fascination in public, find our social network details below:

@punch_to_face

We will be grateful if you could answer some questions!

Punch To Face

Removing boundaries between reality and imagination

PTF in action

What we can do in the nearest future:

Research stage:

Virtual advertising

Simple gamification

Animated 2D virtual ads

Visual effects

3D infographics

Animated 3D virtual ads

3D reconstruction

Advanced gamification

Fight analytics

Simple gamification

Virtual advertising

Animated 2D virtual ads

Animated 3D virtual ads

3D infographics

Visual effects

Fight analytics

Advanced gamification

3D reconstruction

What we can do in the nearest future:

Animated 2D virtual ads

Simple gamification

Virtual advertising

Visual effects

3D infographics

Animated 3D virtual ads

Research stage:

3D reconstruction

Advanced gamification

Fight analytics

Contact